Our suspicions following the "Pepsi" branding omission in NHL 21 have now been confirmed. The home arena of the Colorado Avalanche has been renamed Bell Arena.
Ball Corporation and KSE announced the naming rights deal Thursday. In addition, the partnership includes aluminum beverage packaging deals with Arsenal of soccer's Premier League, which plays in London's Emirates Stadium, and with the NFL's Los Angeles Rams in their new home, SoFi Stadium.
Ball Corporation is a Colorado-based company that provides sustainable packaging solutions for beverage, personal care and household products customers.
Of course, at TheFaceoff.net, we see this as an opportunity for a new look at center ice. Check out our concepts below and let us know what you think in the comments.