From the days of the first in ice logos in the 1950's, all they way through 2018, the Canadiens had two primary logos at center ice. The only exception was when they had let the All Star logo take up the full center ice in 2009. So it was a pretty big deal to fans when they enlarged their logo to make one giant Habs logo at center ice. Some people loved it, others hated it, but it certainly made a splash on social media. Today we will take a look at a few details they got right, a few they did not, and ultimately decide which version is better.
The Canadiens are an Original Six team in the National Hockey League who have a rich and successful history. Tradition is very important to the team and their fan base. During the 2017/18 season, only two teams remained that sported two logos, one on each side of the center line. Like Montreal, the Flyers had only used a single, large logo just once in their history. That logo was a special 50'th Anniversary logo in the 2016/17 season. Some fans wondered if one of these teams would eventually join in with the rest of the league in using one large logo, just like Toronto had finally done in the 2008/09 season.
Without any meaningful announcement, one summer day in 2018, the Canadiens tweeted a picture showing that their ice was complete. For the first time, one giant Canadiens logo split by a center line.
There was a very mixed reaction right away on social media. Some people found it to be a clean and exciting new look, while others saw it as an unnecessary "end of an era" change. Aside from traditions though, how does the new ice really stack up in terms of overall design.
The new, single logo layout looks much cleaner than its dual logo predecessor, but almost looks a bit too clean. The single logo is now surrounded by two arena word marks instead of four which creates even more white space at center ice. The center line now cuts through the logo, but time and effort was taken to ensure that it only had a minimal impact. The logo has a pretty traditional looking boxed (checkered) design at first glance. However if you look closely, notice that the size of the white boxes and red spaces between were intentionally designed to coincide with the red and white areas of the Canadiens logo. This gives off the appearance of the logo being less interrupted while keeping a pattern going steady all the way down the center line. This was the first time we had seen a center line so specifically designed to compliment the logo it passed through. Pretty clever.
All things considered though, we are fans of the old, dual logo layout. It just works so well with the already rounded Habs logos. It was like they were made to fit that space on each side of the red line.
If the Habs were to continue using this in the future, we hope that they might bring back their old arena word mark layout as seen below. This might help balance out the circle a bit.