Blues Brand Looking for a New Tune

The St. Louis Blues may be getting a new look soon. According to a report by Icethetics, the team is considering a rebrand that would include a new primary logo. The current Blue Note logo has been in use since 1998, but it is rumored that the team is looking to go back to a more classic look. The new logo is said to be inspired by the team's history, and it could be a throwback to the original Blue Note logo from the 1960s.

While the team has not officially confirmed anything, the report has sparked a lot of speculation among fans. Many are excited about the possibility of a new logo, while others are hesitant to see the team's iconic Blue Note logo change.

Of course, as the home of the Center Ice Archive, we can't wait to see what such a logo might look like on ice. Let's take a look at a couple concepts.

Here is the new potential primary logo at center ice, along with the secondary logo within the center line. As with most of my Blues' concepts, I have moved the arena text to the sides to add more balance.

With this next concept, I included the Gateway Arch, which not only is an iconic symbol that overlooks downtown St. Louis but also acts as a balance in the center circle.

I would encourage you to check out Icethetics Jersey Watch video where he discusses the Blues potential rebrand along many other possibilities for new logos/jerseys around the league.

What do you think of this potential new look for the Blues?