Hockeytown is Back

The Detroit Red Wings are gearing up for their 100th NHL season in 2025–26 with a nostalgic and fan-driven twist. Following a public vote, the team announced that the “Hey Hey Hockeytown” logo will be featured at center ice in Little Caesars Arena. This design pays tribute to the franchise’s rich history, combining a redrawn version of the classic 1934 Winged Wheel, a modernized “100” emblem to mark the centennial, and the iconic “Hockeytown” wordmark first introduced in 1996.

The fan vote, held in partnership with Meijer, saw an enthusiastic response, with over 20,000 votes cast in the first 72 hours. “Hey Hey Hockeytown” emerged as the clear favorite, reflecting the community’s deep connection to the team’s legacy. Asia Gholston, Senior Vice President of Brand Marketing for Ilitch Sports + Entertainment, noted that the overwhelming participation shows fans are excited to celebrate 100 years of Red Wings hockey.

The new logo will debut this fall as part of the Centennial season, which also includes single-game ticket sales and a lineup of commemorative events. While it’s not yet confirmed whether the “Hockeytown” wordmark will remain beyond this season, its return to center ice serves as a powerful symbol of Detroit’s enduring hockey pride.

You can view the full rink graphics here.