Ice Cold Classics: Bringing Back the Dual Logo

Welcome to the first entry in our special anniversary celebration series! If you’ve watched a game recently, you know the drill. Most arenas feature one massive primary logo, stretched across the circle, bisected by the center red line. While this "Big Logo" era looks great on a 4K TV broadcast, many purists argue that something has been lost in the transition.

For decades, the standard was the dual logo layout. Two identical team crests sat mirrored on either side of the red line, untouched by the paint of the center stripe. It was a look that respected the integrity of the logo and ensured that fans on both sides of the arena had an upright view of the team’s identity. Today, the Philadelphia Flyers stand alone as the only team in the NHL keeping this tradition alive. For everyone else, the red line cuts right through the heart of the brand.

In this feature, I’ve decided to play "Ice Crew" and reimagine what today’s NHL would look like if the dual logo layout made a league-wide comeback. I’ve taken the current branding for teams that have long since moved to the single-logo format and applied the classic "Flyers-style" spacing.

Why does this look work?

• No Interference: The team crest remains "whole" and unblemished.

• Visual Balance: It creates a symmetrical aesthetic that feels more like a classic sporting cathedral and less like a billboard.

• Nostalgia Factor: It immediately evokes the 1980s and 90s, the golden era of center ice design.

So here they are all the current NHL teams with the dual logo layout. The Flyers are not included because they already have the dual layout. Let us know what you think in the comments.